Hi! My name is Dheepthi!

Throughout my journey and new career in tech, I initially thought I wanted to be part of building technology—creating something impactful from the ground up. But then I had a moment of reflection: Do I actually want to build? At first, I said “yes” because I was drawn to UX, which is all about understanding the user and designing the foundation that will be built by engineers. What a perfect way for me to incorporate my psychology skills—diving deep into user behavior, motivations, and cognitive patterns to create intuitive experiences.

But over time, I realized something deeper—I wasn’t truly passionate about building the product and being a part of the building stage; I was passionate about serving the market. That’s when it clicked: I’m not just a builder; I’m a seller.

This is why my website is currently going through a redesign. It’s shifting from a UX-focused site to one that reflects my journey as an Aspiring Product Marketer. You’ll still find my old articles and case studies, but new sections dedicated to marketing will be added. It’s an evolution—just like my career.